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Knock Knock Knockin’ on Messenger’s Door

Remember the days when news and correspondence arrived in the mail? As if snailmail didn’t take long enough to arrive, you then had to spend time sorting through what was received, filing it accordingly and discarding or taking action when necessary. Then came electronic communication, which changed the way we interact with each other. Even […]

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Why Chatbots are the “Superfood” of marketing channels (Part 2)

In the previous blog post we examined how chatbots compare to the various marketing channels to understand their similarities and differences as well as how they can complement existing marketing activities. We started by comparing chatbots with the email marketing channel. In this part, we will continue the examination of additional marketing channels.

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Why Chatbots are the “Superfood” of marketing channels (Part 1)

Whether you think the future belongs to “AI” and “robots” or have a more skeptical view of their role in society, one thing is certain, today for the first time people are using messenger apps more than they are using social networks. This means they are actually spending more time in messaging apps than in social media. Facebook Messenger alone has over 11,000 chatbots.

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